Our Brand

The Babycakes
Story.

A 1999 family recipe. A home kitchen in Bangna. Two founders who believed food baked with love tastes different.

2021Founded
12+Locations
฿1M+Peak month
3.4MTikTok likes
What is Babycakes

Feel good food, baked with love.

Babycakes was born from a simple belief: that food baked with love tastes different. We sit comfortably in the Affordable Luxury niche — more premium than street bakeries, more personal than hotel patisseries.

The Soft Chocolate Baby Tray — built on a 1999 family recipe — remains our primary product. Priced from ฿210 to encourage everyday gifting and impulse buying.

This Week's Drop Find a Branch
First Babycakes pop-up
2022

First pop-up at Refill Coffee, Bangna — sold out in 4 hours.

฿210Baby Tray from
12+Locations
WeeklyNew flavors
Pasiri Tangkaravakun
Nile
Co-founder

Nile

Pasiri Tangkaravakun

Co-founder & Brand Architect

The creative engine behind the Babycakes aesthetic. Nile pioneered the brand's Handwritten Messaging concept — transforming the tray cake from a food item into a communication tool that Gen Z could share and make their own.

The Soft Chocolate Baby Tray is built on a recipe from Nile's mother, made in 1999. She guards it personally to ensure quality never changes as the brand scales.

1999Original recipe
ChulaChulalongkorn Univ.
BrandCreative direction
Natnicha Burapachaisri
Tess
Co-founder

Tess

Natnicha Burapachaisri

Co-founder & Business Lead

The operational architect behind Babycakes' explosive growth. Tess applies the rigor she learned at Chanel to the bakery's backend — transforming a backyard kitchen into a centralized operation capable of seven-figure monthly revenue.

She leads expansion into prime locations like One Bangkok, Emsphere, and Central Chidlom, and manages the logistical complexity of 12+ distribution points across Bangkok.

ColumbiaEconomics
ChanelLuxury background
OpsScaling & systems
Our Journey

From home kitchen
to Bangkok staple

2021
Photo 2021

Founded from home

Started with three flavors and word-of-mouth orders from a home kitchen in Bangna, Bangkok.

2022
Photo 2022

First pop-up & HQ

Launched at Refill Coffee. Sold out in 4 hours. Permanent HQ Bangna followed shortly after.

2023
Photo 2023

Bi-weekly model

Introduced the rotating flavor drop — urgency, community, loyal repeat customers.

2024
Photo 2024

12+ locations

Expanded into One Bangkok, Emsphere, Siam Paragon, Central Chidlom, and more.

2025
Photo 2025

฿1M+ peak month

Valentine's and Christmas peaks exceed ฿1M monthly. GrabFood and LINE MAN integrated.

2026
Photo 2026

Lifestyle brand

New brand system. Building toward product diversification and regional expansion.

Culture & HR

How we work
together

Join the Team

Monthly Tasting Table

Before each bi-weekly drop, the whole team tastes and votes on new recipes.

Bake Together Days

Anyone can bring a recipe idea. The best ones make it onto the next drop.

Learning Fridays

Last Friday each month — a guest chef or brand builder shares their craft.

Birthday Cake Policy

Every team member gets a custom Babycakes on their birthday. Obviously.

Wellness Allowance

Monthly budget for gym, therapy, or massage — each person decides.

Flexible Hours

We care about output, not clock-watching.

Want to be part of this?

Growing fast. Open to the right people and partnerships.

See Open Roles Say Hello